Does Native Shampoo cause Hair Loss? My Honest Review 2025

If you're looking for an all-natural shampoo that won't leave your hair feeling dry and brittle, you should check out my Native shampoo review.

I am an avid fan of products that are vegan and all-natural. So when I saw that Native Shampoo has natural ingredients, I immediately bought one and decided to why not do a review about it.

I have tried this shampoo and I could say that it is made with all-natural ingredients. It's gentle on my hair and doesn't strip away the natural oils that keep my hair healthy and shiny.

Honestly, this shampoo really impressed me. From the ingredients and formulation to how gentle it is on my scalp, I liked it on my hair. So I want to share my thoughts about it with you.

ALso, I will high recommend to look at Videri Peppermint Shampoo. It is my all time favorite for non sulfate shampoo for keratin treated hair.

What Kind of Hair Products Does Native Sell?

Native offers shampoo and conditioner in these varieties:

Strengthening: Almond & Shea Butter
Coconut & Vanilla Moisturizing shampoo
Cucumber & Mint (Volumizing)

What Kind of Hair Products Does Native Sell

You can also use them as a complementing mask for your hair. I bought these three so I could fully see the results on my hair. This is only available in the Strengthening Shea Butter and Almond varieties. I also used the hair mask often for deep conditioning.

They also have limited edition seasonal scents that vary according to the season, like Sugar cookies, Fresh Mistletoe, and Candy Cane.

Check them out here

What Hair Type Is A Native Shampoo For?

Native is best known for its non-toxic deodorant, but did you know that it also makes shampoo, toothpaste, body wash, and sunscreen?

Native's shampoo and conditioning products are designed to work with all hair types, but I noticed that they can make hair more oily or thin.

If you have thinner or oilier hair, it is recommended to use Cucumber and Mint Volumizing Shampoo and Conditioner.

If you have hair that is thicker and frizzier like mine, you might find that the Native Coconut & Vanilla (Moisturizing) or Almond & Shea Butter Strengthening (Strengthening) versions work better for you.

Native hair products could be a good choice if you live in an area with hard water. I found that thanks to the many types of salts in these products, my hair felt softer, more moisturized, and smoother overall.

You can also find travel-sized bottles of shampoo and conditioner at Target stores so that you can test it out before committing to buying a larger bottle.

Native Shampoo Review: The Things We Love (THE PROS)

We love Native hair products, and I listed the reasons why below.

Get my hair soft. You can counteract the damaging effects of hard water on your hair.
These products are available at big-box stores like Target.
A shorter ingredient list than many other shampoo brands.
They are cruelty-free and vegan.
They are free of soy, gluten, dyes, and sulfates.

Native Shampoo Review: What We Don't Love (THE CONS!)

Here are some things that I don't like about Native's hair products:

They don't list the ingredients in their fragrances. This is what I find most concerning about the brand. (More below).
They are not biodegradable at the moment.
They are not ideal for children as they can cause tears.
People with oily or thin hair may not find the right products.

Native Shampoo Ingredients

Native Shampoo has few ingredients on its list, which makes it also cruelty-free. This is another point I love about Native Shampoo. They are clear and transparent in their ingredients list.

Of course, I want you to know what their shampoo has to know and if their ingredients are safe for you. Below is the list of Native Shampoo's ingredients:

Water: This ingredient has a low developmental and reproductive toxicity. It is a solvent ingredient of the Native Shampoo which is of course normal to add as an ingredient.
Lauramidopropyl Betaine: This scores an average in the Native's formulation or it means it is only limited. This ingredient is an antistatic agent which conditions hair. It is also a foam booster with viscosity increasing agent. This makes the shampoo cleansing, hair conditioning, and foam boosting.
Sodium Cocoyl Isethionate: It has a very limited sodium cocoyl isethionate which means it is low developmental and reproductive toxicity and in cancer. This ingredient is a surfactant which is a cleansing agent and for hair conditioning.
Sodium Lauroyl Sarcosinate: This ingredient also has an average score or limited formulation. The function of sodium lauroyl sarcosinate is to condition and cleanse your hair. It also helps in emulsifying and foaming the formula. Some concerns you need to watch out for in this ingredient are it can enhance skin absorption and contamination concerns. But of course, it only has a limited formulation of this ingredient which is still safe.
Sodium Citrate: Native has a very fair score of sodium citrate, which is low in common concerns like cancer and developmental and reproductive toxicity. This ingredient is the ph adjuster of the shampoo, which also helps in buffering, chelating, and masking.
Citric Acid: The shampoo has a good score of citric acid, which is also a low risk in some common concerns. This functions as a chelating ingredient and also for fragrance. Similar to sodium citrate, it is also a ph adjuster, buffering, and masking agent.
Fragrance: This ingredient is the only concern of most people. The fragrance functions as a perfume of the shampoo, which has a high risk for common concerns. This may cause high allergies and immunotoxicity, which should be used in moderation. Plus, it has moderate concerns for some irritations. Though the formulation is a bit fair in a score, the shampoo should be used in moderation.
Sodium Salicylate: This ingredient functions as a denaturant and preservative. It has low risks in common concerns, so it is one of the safe ingredients.
Polyquaternium-10: Another limited formulation of ingredient is this Polyquaternium-10 which is the antistatic agent of the Native shampoo. It also has a hair fixative function and film forming.

Are the Native Shampoo & Conditioner Ingredients Safe?

Native's ingredient list is concise (10 ingredients for hair care products), and the labels are clear. These ingredients are generally safe and non-toxic. Of course, all these for me are thumbs up! However, there is one big exception: fragrance.

It is a red flag if you see fragrance on a product. A loophole in U.S. law allows companies to list almost 4,000 chemicals on their products under the fragrance or parfum label without disclosing these to consumers.

Some chemicals are utterly safe, while others can be toxic. This includes phthalates, other endocrine disruptors, carcinogens, volatile Organic compounds, and allergens.

It's a problem that companies don't disclose the ingredients in their fragrances. This makes it impossible for consumers to determine if the chemicals are safe. Consumers deserve to know the contents of the products they use every day! ).

Here's more information about synthetic fragrances and the loophole in the law.

This is their statement on Native's fragrances:

We use essential oils, safe synthetic oils, and natural extracts to create a light scent. All of our products comply with the International Fragrance Regulatory Association's (IFRA) guidelines to ensure safety.

Native was not available to provide a complete list of all their fragrance ingredients. This is disappointing considering other companies have been opting to share their complete ingredient lists due to consumer demand and new legislation like the California Senate Bill 312.

We are glad to see that the fragrance ingredients are not contaminated with phthalates or parabens. However, this doesn't mean they are infallible. We want to find out what other ingredients are used to state that Native's hair products are safe confidently.

Does Native Shampoo Cause Hair Loss?

While on the surface Native's shampoo line may not look any different from other shampoos, it actually doesn't contain the harmful chemical ingredients that can cause hair breakage and loss.

Besides, many people who are experiencing hair loss or thinness switched to Native shampoo. There might be some reports about hair loss, but there are still no proof if it really does.

Customers have taken to social media to rave about how using Native shampoos has made their hair feel softer and look shinier, as well as helping to repair any damage caused by hard water. They also love that there are only 10 simple and non-toxic ingredients used in the products. Of course, I have the same thoughts as them.

A cause for concern for some people might be the ingredients in fragrances.

In the U.S., companies are allowed to use up to 4,000 chemicals in their perfumes without having to disclose what those chemicals are to their customers.

So, if you're allergic to a particular chemical, it would be impossible to find out if the fragrance you're interested in includes synthetic chemicals. Maybe some chemicals in these fragrances may cause hair loss, or worse, cancer.

Is Native Shampoo Safe?

The Native brand claims that its shampoo is safe, and I agree with that. Their ingredients are only made up with limited ingredients, which is cruelty-free.

Additionally, I have color-treated hair, and Native shampoo is safe to use, since it didn't affect my hair. It stays the same.

All Native shampoo variants are safe to use depending on the hair type you have. Since I have color-treated hair, it's a bit dry and frizzy, too, the Almond & She Strengthening Shampoo works well on me.

Is Native shampoo good for colored hair?

I have color-treated hair, and personally, Native's shampoo and conditioner are safe to use.

Before completely using the product, of course, I followed the hair care instructions of testing it out first on a small section of my hair to ensure that I won't have any reactions.

I suggest you do the same before trying Native products for your hair, as most people don't have the same hair type as mine.

My Honest Native Shampoo Review

After using them for several weeks, what did I think about Native's hair products? Native's shampoo felt soft the first time I used it. Native's shampoo felt almost like I was using very soft water. This is probably due to the high salt content.

Although I don't usually use conditioner or conditioning hair masks often (around twice per month), I found the shampoo made my hair soft and supple enough to detangle it.

My hair is thin and delicate, with loose curls that get oily very quickly. Native's hair products did not help with my oil levels or encourage my waves. Although the Cucumber and Mint Volumizing Shampoo seems to be the best for me, it didn't perform as well in my hair as in other brands.

My Honest Review on Native Hair Care Products

Native's hair products get a B- overall for my hair type and goals. It's possible to get it back at Target if I'm in a pinch. Still, it's not my favorite, and I won't be tempted to repurchase it, especially considering the lackluster transparency regarding the "fragrance" issue.

Every hair is unique, so it's worth trying the product out to see your results. Native hair products seem to be better for people with thick or curly hair.

If you want to try the best shampoo and conditioner, read our article.

Is Native strengthening shampoo good?

The Native Strengthening Shampoo in Almond & Shea fragrance is one of the best I've ever used. I love Native products and have never been disappointed.

This shampoo has great natural ingredients, a minimal amount of fragrance, sulfate-free components, and it produces a lot of suds when I wash my hair. My natural, color-treated hair gets very dry quickly, but this shampoo helps to keep it hydrated.

Is Native shampoo good for curly hair?

As I mentioned, I have thick hair, and it is color-treated. Plus, my hair is naturally curly.

I can say that this Native shampoo does better with my hair and doesn't affect its curls.

Personally, I tried the Native's moisturizing shampoo, and it helped hydrate my curls. It is moisturizing, and it makes my hair look nice and conditioned.

Many would agree, especially those with curly hair, that we have different hair care routines when it comes to maintaining our curls. We don't use just any other shampoo that may cause our curly hair dry.

I am happy I found Native, which does not only hydrate my hair but also does not cause any damage to my curls.

Is Native Shampoo good for straight hair?

Since Native Shampoo is good for my curly hair, I think it's safe to say that it is also good for straight hair.

What's good about Native Shampoo is it's made for all hair types. They have variants for whichever hair type you have whether you have dry, curly, or straight hair.

So, it would be obvious that shampoo is safe to use for straight hair. However, there are some reviews from people with thin and oily hair that says the hair product makes their hair greasy.

If you have this hair type, it's not bad to give Native a try, but check out the label and ingredients first.

Which Native Shampoo should I use?

As mentioned, Native shampoo is suitable for all hair types. However, some variants would do better for certain hair types.

Native's Cucumber and Mint Volumizing Shampoo and Conditioner is best for those with thin and oily hair.

The Native Coconut & Vanilla Moisturizing shampoo is best for thick, frizzy, and curly hair. Almond & Shea Butter Strengthening shampoo is also better to use.

Of course, I would recommend checking out its ingredients first and seeing which would work best for you.

Is Native Shampoo Good For African American Hair?

Native shampoo can be good for African American hair, depending on your hair's specific needs and the product's formula. Native is known for its simple ingredient list, being free from sulfates, parabens, and silicones, which makes it a gentle option for textured or curly hair types. Here’s what to consider:

Moisture: African American hair often needs extra hydration. Native’s shampoos are generally moisturizing, but pairing them with a rich conditioner or deep-conditioning treatment is essential to prevent dryness.
Gentle Cleansing: Many Native shampoos use mild cleansers that won’t strip your hair of natural oils, making them a good option for protecting your hair’s health and maintaining softness.
Fragrance Sensitivity: Native offers various fragrances, but if you have sensitive skin or scalp, you might prefer their unscented or hypoallergenic options.
Product Pairing: To get the best results, combine Native shampoo with a conditioner specifically designed for curly or coily hair to enhance manageability and reduce frizz.

While Native can be a solid choice for African American hair, it’s essential to assess your individual hair needs, such as moisture levels, scalp sensitivity, and styling goals. For deeply textured or very dry hair, you might need additional products, like leave-in conditioners or oils, to keep your hair nourished and healthy.

Native Shampoo Review: Other F.A.Q.s

Is Native shampoo okay?

Yes, you can use Native's shampoo and conditioner on color-treated hair without worrying about damaging your hair. As is the case with any new hair care product, it's always a good idea to test the products on a small section of your hair to see if you like the way they make your hair feel and look.

Is Native Shampoo Making My Hair Greasy?

The number of oils and salts used by Native shampoos and conditioners can cause hair to become greasy. You might try the Cucumber & Mint Volumizing version to see if it helps. You can also try:

Reducing the frequency, you wash your fine hair (overwashing can cause more oil production).
Use dry shampoo between washes to absorb extra grease and oil
Change to a non-toxic shampoo with fewer oils and salts

Is Native Shampoo Sulfate free?

Native Shampoo, a renowned brand in the hair care industry, prides itself on crafting products with natural and nourishing ingredients. Its commitment to providing a sulfate-free formula ensures that customers can enjoy a gentle and effective cleansing experience without the potential negative effects commonly associated with sulfates. By excluding sulfates from their shampoo, Native aims to cater to individuals with different hair types and concerns, fostering an inclusive environment for hair care enthusiasts worldwide.

Sulfates, specifically sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES), are commonly used in many shampoos due to their ability to create a rich lather. However, these ingredients have been met with criticism in recent years. It has been suggested that sulfates can strip the hair of its natural oils, leading to dryness, scalp irritation, and potential hair loss. As a result, many individuals have been actively seeking sulfate-free alternatives to mitigate these concerns.

The absence of sulfates does not compromise the effectiveness of Native Shampoo. On the contrary, their innovative blend of natural ingredients works harmoniously to cleanse and revitalize the hair, leaving it feeling fresh and renewed after each use. Native Shampoo utilizes a combination of plant extracts, essential oils, and other natural compounds to promote strength, shine, and overall hair health.

In conclusion, Native Shampoo proudly offers a sulfate-free formula that sets it apart from conventional hair care products. By omitting sulfates from their ingredient list, Native prioritizes the well-being and satisfaction of their customers.

Is Native Shampoo/Conditioner Sodium-Free?

Yep! Native Shampoo and Conditioner is Sodium-Free. Native is one of the best brands that offer sulfate-free shampoos.

Plus, it's free of parabens, silicone, and dye, which makes Native a cruelty-free shampoo.

Native Shampoo is known for providing simple ingredients that are all organic and safe to use. It is made with only 10 ingredients but gives you the power of shampoos with tons of benefits.

According to research, sodium benzoate may cause skin irritation, and that's something Native doesn't want to occur. Native uses sodium salicylate, which is a better option than sodium benzoate.

Is Native Shampoo/Conditioner Silicone-free?

Yes. Native hair care products are vegan and cruelty-free which means it's free of sulfates and silicones.

When a shampoo is silicone-free, it is lighter in weight. It provides you a clean and moisturized hair after use.

If you have natural wavy and curly hair, the silicone-free shampoo will restore its moisture leaving your hair cleaner and light.

Plus, it allows moisture to build and penetrate your hair shafts to add more volume and hydration.

Is Native Shampoo/Conditioner Phthalate-Free?

Yes. Since Native abide by the IFRA or the International Fragrance Regulatory Association, they made sure that their products are phthalate free.

Native being a phthalate-free shampoo means they do not add any fragrances and artificial colors to their product. If you prefer fragrance-free shampoo, then it's better to choose phthalate-free ones.

Shampoos with phthalates can cause serious risks or negative effects not just to your hair, but to your health.

Phthalates are harmful and can lead to serious health issues in your development, and fertility, and they can also cause a risk of cancer.

Are Native Hairs Good for Color-Treated Hairs?

According to their website, Native's shampoo & conditioner are safe for color-treated hair. As with all new hair products, it is a good idea to try the Native products on a small area of your hair.

Is It Good For Oily Hair?

Every hair is unique, so you should try both shampoo and conditioner on your hair to make sure it works for you. Native hair products are not recommended for people with oily or thin hair (me included). Target offers travel-sized bottles, so you can test the products before purchasing a large bottle.

Who Owns The Native?

Moiz Ali founded native in 2001 as an independent direct-to-consumer startup. P&G later acquired it by the end of 2017.