Is Maybelline Cruelty Free and Vegan Now

by Shopify API on Jul 06, 2024


If you’re vegan, you know the struggle of finding makeup that suits you in every aspect - cruelty-free, vegan, and affordable. It’s like looking for a needle in a haystack. We’ve all heard of the popular makeup brand Maybelline, with its expansive range of product choices. So when it comes down to the big question is Maybelline cruelty free?

Maybelline is a popular cosmetics brand that many people believe to be cruelty-free. However, recent investigations have shown that this may not be the case.

When it comes to determining if Maybelline is cruelty-free, there are a lot of questions that come up. While on the one hand, Maybelline supports the ethical treatment of animals, the reality of their production process leaves us all to wonder – is Maybelline cruelty-free?

Is Maybelline Cruelty Free?

The answer is not a straightforward one. While Maybelline’s parent company, L'Oréal, does not conduct or commission animal testing, there are situations in which their products may have been tested on animals. According to their website, if a country requires animal testing by law, then Maybelline’s products could be tested on animals. As for now, it looks like L’Oréal does not do animal testing except in cases required by law in extremely limited, but regulated, circumstances.

Maybelline is not certified cruelty-free beauty. PETA has listed them among the top drugstore makeup brands that are not ethically sourced. They have not sought to be certified cruelty-free.

Maybelline states that they can only make an exception if regulatory authorities demanded it for safety or regulatory purposes. However, Maybelline products are available in mainland China.

China is required to test imported cosmetics on animals by law. They must test animals for import products, and they are not cruelty-free.

Is Maybelline Cruelty Free

It's important to consider when shopping for cosmetics that while the claims may seem positive and ethical, it is often the production side that hides the reality of the animal testing. While some companies may not commission animal testing, certain animal products can be used in the manufacture of the cosmetics.

About Maybelline

Maybelline, an American cosmetic brand, was founded by Thomas Lyle Williams in Chicago in 1914. Williams was inspired to create the first mascara commercially available by his sister Mabel.

Williams used Vaseline and coal powder to make the eyelash enhancer. Maybelline is still loved for its mascaras, but they also sell makeup for the eyes, lips, and face at affordable prices.

About Maybelline

Does Maybelline Test On Animals?

Yes, Maybelline has animal testing.

They follow the same animal testing policy that their parent brand L'Oreal. They say that they do not test on animals unless required by law and regulation.

I looked at their FAQ, which explains the Maybelline animal testing policy. Here is what it says:

L'Oreal no longer tests any of its products on animals anywhere in the world. Only exceptions could be made by regulatory authorities who demanded it if necessary for safety or regulatory purposes.

All cosmetics must be tested on animals by Chinese authorities. This brand's products must be tested to comply with China's regulations. Maybelline does not practice cruelty-free products. They do not have any cruelty-free certifications.

Is Maybelline Vegan?

Labeling cosmetics products vegan is not easy. Some might argue that it is not vegan because it has been tested on animals. Others pay only attention to the animal-derived ingredients of the product.

If a product is not considered cruelty-free, it cannot be considered vegan. They may not use animal products in their makeup but still make animal testing.

Their makeup products also contain animal products. They use carmine and beeswax in many of their products made from animal by-products and animals.

Only a handful of their products contain no animal products. Always check the ingredient listing before purchasing any product from them.

Is Maybelline Vegan

To find out more, the best method is to look at the ingredients label of any product you wish to purchase. For example, community driven websites such as 'Jungle Scout' helps you to narrow down the search and determine if any of the product is vegan-friendly. This way, you can find out what products have non-vegan ingredients, whether it be beeswax or carmine (which is a red color pigment made from ground up beetles).

Some popular Maybelline’s products are of course vegan-friendly: the 24H Super Stay lipstick is 100% vegan, while the superstay ink pillow lip ink is also vegan-friendly. Both of these products can be found in most makeup stores that stock Maybelline items.

Another popular product is the Eye and Brow Studio, this is vegan-friendly but caution must be exercised. As with most of their products, some shades contain lanolin (wool wax), so be sure to check the ingredients carefully before making a purchase.

So is Maybelline vegan-friendly? Well, the answer to this is that it depends.

Vegan And Cruelty-Free Alternatives To Maybelline

Nearly everyone who uses makeup has a favorite Maybelline product. Concealer, mascara, finishing powders, liquid foundations, highlighters, bronzers, and many other products are available.

It can be heartbreaking to discover that your favorite brand is not cruelty-free and vegan and does not adhere to your ethical standards. Many people find it difficult to find replacements for their beloved makeup because Maybelline is not cruelty-free and vegan.

There are many cruelty-free and vegan alternatives to Maybelline products. These are my top picks:


Tarte Shape Tape concealer, which is vegan and cruelty-free, is an excellent alternative to Maybelline Fit Me. It is so similar to the Maybelline Fit Me concealer that vegan and cruelty-free communities have declared it a great option.

Both have the same consistency, are lightweight, and provide high coverage with a soft-matte finishing.

The Instant Age Rewind concealer is another popular Maybelline product. Urban Decay Naked Skin Weightless Complete Concealer is a cruelty-free and vegan alternative. This matte concealer offers long-lasting, full coverage and a wide range of colors.

Vegan And Cruelty-Free Alternatives To Maybelline


One of the most well-known mascaras is Maybelline Lash Sensational. Tarte Lights, Camera, Lashes (4-in-1 Mascara) is cruelty-free and vegan. The 4-in-1 Tarte Lights, Camera, Lashes(tm) Mascara elongates and curls your lashes. It also increases volume. This product is vegan and has no beeswax.

There are very few vegan mascara options. Most of them contain honey and beeswax by-products. Below are two other cruelty-free mascara suggestions that you will not find vegan.

Milani Lash Trifecta Mascara is one of cruelty-free brands alternative to Maybelline mascara. Both have extreme volume and deep color. It does contain beeswax; however, it is not vegan.

The Essence Volume Stylist 18hr Extension Mascara is a great low-budget option. This one is also not vegan.

This list will be updated as soon as I find additional cruelty-free and vegan products comparable in quality, quantity, and effect to the ones listed above.

I hope Maybelline will soon update its animal testing policies and cease cruelty.

What Are Some Other Cruelty-Free Options?

Even though Maybelline is not a cruelty-free brand, many amazing brands are! You can find amazing dupes if you are not a fan of Maybelline products but still want to support them.

Many great cruelty-free products are available, whether you are looking for affordable options at the drugstore or high-end brands. Some of the most cruelty-free brands at the drugstore include NYX Cosmetics and E.L.F.

Some of our top choices for high-end cruelty-free options are Tarte Cosmetics and Anastasia Beverly Hills.

Their mascaras are a favorite product of the Maybelline. Maybelline's mascaras are a top-selling drugstore product for years. You can find a cheaper alternative by choosing a Wet N Wild mascara. Wet N Wild mascaras are cruelty-free and just as good as theirs!


FAQs About Is Maybelline Animal Cruelty Free

Where Is Maybelline Made?

Their parent company, L'Oreal Paris, is what we have already mentioned. Their products are manufactured in different locations managed by the parent company and its subsidiaries. Not all brands owned by a company that conducts animal testing inherit their policy.

These locations include Brazil, France, Brazil, the United States, and many others. It is not easy to find out where their products were made.

Is Maybelline Available In Mainland China?

Yes, Maybelline can be purchased in mainland China. This is what prevents them from being certified cruelty-free. They are legally required to test animals in China for any imported products.

Is Maybelline Paraben-Free?

Parabens can cause severe skin damage, so it is essential to avoid them. Parabens are not used in the products of Maybelline, which is why they are paraben-free.

Many makeup companies have switched to paraben-free products or are already using them. New research has shown how dangerous parabens can be.

Is Maybelline Gluten-Free?

Many people do not think about whether their makeup is gluten-free. Gluten intolerance is a serious health problem for many people.

Maybelline is not gluten-free as a company. They have not stated that they are planning to do this. They include gluten in most of their products. However, a select few do not.

Is Maybelline Non-Comedogenic?

Non-Comedogenic products perform better than other options. They reduce the likelihood of makeup clogging your pores, causing breakouts, and are made with less oil.

Maybelline is a makeup brand that is non-comedogenic. Their Fit Me foundations, a non-comedogenic drugstore foundation, are particularly significant.

Is Maybelline Sold Where Animal Testing Is Required By Law?

Yes. Maybelline can be purchased in countries that require animal testing. It is likely that the products were tested on animals.


We can see why Maybelline is so famous in drugstores. Their animal testing policy reveals that the answer is no. They do not claim to be cruelty-free, and they are not certified. There is no information on their website that indicates they are cruelty-free.

Based on customer service, it seems like they are not! This could change in the future, but they have a big "NO" from us for now. Restorbio hopes you found this article helpful and will share it with your friends!

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